Rilea Group / Real estate
Giving a development
a reason to be chosen.
The Rider brought together architecture, a distinctive Miami setting and a substantial collection of project materials. Pitchwave shaped those assets into a commercial narrative for buyers, investors and the people presenting the development.
Positioning · Narrative · Copy
Visual direction · Sales collateral
To protect client confidentiality, these illustrative examples use fictional names, figures and project details. They are not original client slides.
01 / Define the position
Give the development
a point of view.
The work connected the architecture and location to a commercial proposition. That gave the presentation a clear starting point: what makes this development relevant, and why a buyer should keep looking.
Linea Residences
96 furnished homes.
One connected Miami address.
48 one-bed / 720 sq ft
36 two-bed / 1,120 sq ft
12 three-bed / 1,520 sq ft
A location between Wynwood and Midtown. 93,120 sq ft of private interiors; 970 sq ft per residence on average.
720 interior sq ft at $1,250 per sq ft. A 120 sq ft private terrace is additional; the price-per-square-foot basis uses interior area only.
02 / Make the details matter
Turn project features
into reasons to care.
Architectural assets and project information were organised into a hierarchy people could follow. Copy and visual direction connected the details to the residential experience, helping the material explain the appeal of the property.
720 sq ft inside. 120 sq ft outside.
840 sq ft combined
720 sq ft interior + 120 sq ft terrace. Furnished living area, full kitchen, one bedroom and one bathroom.
A plan for daily living
300 sq ft living / kitchen + 180 bedroom + 80 bathroom / laundry + 160 circulation / storage = 720 interior sq ft.
12,000 sq ft for 96 homes
6,000 sq ft pool terrace + 2,500 fitness + 2,000 residents’ lounge + 1,500 coworking. Separate from private unit areas.
Furniture, kitchen appliances and in-unit laundry are included in the $900,000 price. The renderings illustrate the visual direction; the dimensions describe the fictional example.
03 / Carry the story through
Keep the proposition clear
as the questions get specific.
The narrative extended into sales collateral, giving the project team and sales partners a consistent basis for communication. The aim was to carry the same commercial story from the initial introduction into the information buyers and investors needed to consider.
$900,000 purchase. $2,600 monthly budget.
Worked one-bedroom example / cash purchase
| Payment milestone | Cash required |
|---|---|
| At contract / 20% | $180,000 |
| At groundbreaking / 10% | $90,000 |
| At topping out / 10% | $90,000 |
| At closing / 60% | $540,000 + $27,000 closing allowance |
$360,000 paid before closing + $567,000 at closing = $927,000 total, including a modelled 3% closing-cost allowance. No mortgage is assumed.
$900 association fee + $1,350 property tax + $150 unit insurance + $200 utilities. Association fee assumes $1.25/interior sq ft/month; tax assumes 1.8% of purchase price annually.
What Rilea received
A commercial story
across the development materials.
Narrative, copy and visual direction built around a consistent market proposition. Pitchwave organised the architectural, company and project information and developed the story through the presentation and sales materials.
The work gave the team a clearer basis for explaining what the development offered and how its individual features supported that proposition.
Have a case to make?
A strong project.
A clearer reason to choose it.
Bring the project materials and the audience you need to convince.
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