Banyan Group / Hospitality
Giving a hospitality concept an investment case.
A planned extended-stay hotel needed a reason for investors to look closer. Pitchwave developed the research and narrative around who would stay, how the product fitted the market, and the financial logic behind the proposal.
Market research · Investment narrative
Writing · Presentation design
To protect client confidentiality, these illustrative examples use fictional names, figures and project details. They are not original client slides.
01 / Frame the opportunity
Give the concept
a commercial purpose.
The opening connects the hotel format to the guest it is intended to serve. Apartment-style rooms and longer stays become part of a business proposition, giving investors a basis for understanding the market and operating assumptions that follow.
A hotel built for longer stays
A 120-key, select-service hotel for project teams, visiting clinicians and relocating households in a coastal employment market.
- Development scale
- 120 studios
- Target stay
- 14+ nights
350 sq ft studios with kitchens and workspaces. Weekly housekeeping supports stays of 14–28 nights.
$160,000 per key, including land, construction, furnishings, fees and contingency. Stabilised target: 78% occupancy at $125 per night.
02 / Build the demand case
Show who would stay.
And how often.
The research connected local demand drivers with the extended-stay product. This reconstructed example makes the logic visible: three guest segments add up to the room nights required by the operating model, with a stay pattern for each.
34,164 occupied room nights
Stabilised annual booking mix / model allocation
| Guest source | Annual room nights | Stay pattern |
|---|---|---|
| Defense & contracting | 13,666 nights / 40% | 28-night average stay |
| Healthcare | 11,957 nights / 35% | 21-night average stay |
| Business & relocation | 8,541 nights / 25% | 14-night average stay |
93.6 rooms occupied per night
34,164 occupied nights ÷ 43,800 available nights = 78% occupancy. The remaining 9,636 nights provide a 22% vacancy allowance.
The segment stay lengths imply a blended stay of about 20.5 nights. These are the bookings needed to meet the base case, not signed room blocks.
03 / Expose the financial logic
Show what the
investment case rests on.
Financial inputs need to be read alongside the market argument. The narrative connects the proposed product and demand case to the financial assumptions, so investors can see what supports the proposition and where further scrutiny belongs.
What Banyan received
A proposition with
reasoning behind it.
An investor presentation covering the concept, market opportunity, demand drivers, supply gap and financial case. Pitchwave’s work brought the research, investment narrative, copy and design into one sequence.
The resulting materials gave the team a structured way to introduce the opportunity and work through the basis for the investment with prospective backers.
Have a case to make?
A concept to develop.
An investor to convince.
Bring the project, the information you have, and the questions your investors will ask.
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