EMMT / MM Metals / Strategic materials
Making an industrial capability worth backing.
A metals business, a proposed mine reopening and a domestic supply-chain argument needed to add up to one proposition. Pitchwave shaped the presentation narrative so investors, partners and public-sector stakeholders could understand how the pieces connected and why they mattered.
Narrative structure · Content organisation
Visual communication · Presentations
To protect client confidentiality, these illustrative examples use fictional names, figures and project details. They are not original client slides.
01 / Establish the strategic need
Explain why the
capability matters.
The story placed the business in the context of domestic supply, import dependence and defense relevance. That framing gave people outside the metals industry a reason to engage with the technical and commercial detail.
A domestic ferrochrome platform
A proposed 25,000-tonne-per-year ferrochrome line, designed to add a domestic conversion route for qualified industrial buyers.
20,000 tonnes per year
25,000 tonnes of nameplate capacity × 80% utilisation. Product basis: 65% contained chromium.
12,000 tonnes / 60% of output
Three customers at 4,000 tonnes each. The remaining 8,000 tonnes are available for spot and additional qualified sales.
Retrofit an existing industrial site, qualify feedstock and prove repeatable output. Customer volumes are targets; no offtake is assumed to be signed.
02 / Connect the platform
Make the pieces
work as one argument.
The narrative connected the proposed mineral resource, ferrochrome manufacturing and recycled-aluminium process. Clear relationships helped readers understand the industrial logic, while keeping the role of each part visible.
A feed plan that matches the output
- 01
48,000 t feed
Annual concentrate requirement at 44% Cr₂O₃
Purchased feed for ramp-up; domestic source qualification in parallel - 02
25,000 t line
Annual nameplate alloy capacity
90% chromium recovery assumed through preparation and reduction - 03
20,000 t alloy
Annual output at 80% utilisation
65% chromium grade; 13,000 t of contained chromium
Qualified chemistry; dosage set by charge trials
48,000 t × 44% Cr₂O₃ × 68.4% chromium content × 90% recovery ÷ 65% alloy grade. Rounded to the 20,000 t operating target.
03 / Build the case for backing
Give the next step
a basis in evidence.
The presentation series brought technical capability, development milestones and the strategic case into a sequence for investors, partners and government stakeholders. The distinction between completed work and future plans matters: readers need to see both the starting point and the commitment being considered.
$30m to reach commercial readiness
Month 24 acceptance target1,667 tonnes per month
Three consecutive months near this run rate, plus three customer approvals, support the 20,000 t annualised target. This is a future gate, not current production.
| Workstream / allocation | Share of funding | Delivery milestone |
|---|---|---|
| Plant retrofit / $18m | 60% of the funding request | M1–18: engineering, equipment and installation |
| Feed qualification / $4m | 13.3% of the funding request | M1–12: assays, supply trials and domestic resource studies |
| Ramp-up / $3m | 10% of the funding request | M18–24: test lots, customer qualification and working capital |
| Contingency / $5m | 16.7% of the funding request | Held against equipment, schedule and commissioning overruns |
The 12,000 t customer target depends on product acceptance and signed contracts. Full-year 20,000 t production follows ramp-up; it is not cumulative output during the programme.
What the team received
A strategic story
across the presentation series.
Materials connecting the industrial platform to its commercial and strategic significance. Pitchwave organised the content, shaped the argument and developed the visual communication so the individual assets could be understood as parts of a larger case.
The work provided a basis for explaining the platform to audiences with different levels of technical knowledge and different reasons to consider supporting it.
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A complex business.
A wider audience.
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